![]() ![]() 2 It has led the European charge to impose special discriminatory taxes on digital businesses. The country has long been obsessed with online privacy. ![]() Italy’s digital policies need to be updated to reflect this digital opportunity. 1 The unanswered question is: After years of Internet apathy, will Italy be able to establish itself as a capable digital economy? 1 Italy received the lion’s share of EU payouts, more than a quarter of the total given out. More than a quarter of the country’s €195.1 billion in European Union (EU) recovery funds will go to digital investments. The Draghi government has responded by identifying digitization as a top priority. Instead of shooing away IT managers who wanted to start conversations about cybersecurity, executives began drafting digital strategies and investing in improved network protections.ĭespite this embrace of a digital revolution, Italy faces serious hurdles. Suddenly, 75-year-old CEOs who had previously refused to use a computer - and had denied employees the option to work a single day from home - were managing entire teams remotely via Zoom. They became vital.Īlthough the pandemic accelerated digital trends worldwide, it is hard to imagine a more dramatic shift than in Italy. With most retail businesses and offices closed, technologies that other countries had previously embraced to increase efficiency - like intranets, e-commerce, and video conferencing - were no longer perceived as being just about saving time. In Europe, Italy was the first and hardest hit by the pandemic, which forced many Italians to stay inside their homes for months. But when COVID-19 hit, this reticence vanished. Italians long resisted digital disruption, banning Uber after complaints from taxis, tying YouTube up in copyright disputes, and preferring traditional to online advertising. If Italian Prime Minister Mario Draghi cannot close Italy’s digital divide in the next five years, it will not be for a lack of effort - or money.
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